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		Abstract Edge Joins Top 50 Interactive Ad Agencies On BtoB List Abstract Edge From: Abstract Edge Contact: Dan Klores Communications Public Relations/Integrated Marketing Rachel Carr / Michael Paluszek 212.685.4300 For Immediate Release Abstract Edge Joins Top 50 Interactive Ad Agencies On BtoB List Agency Dedicated to Principles of Cause-Based Marketing Increases Business With Clairol Professional, MyIsraelSource.com and LiquidNet March 17, 2003 (New York, NY) ‹ Abstract Edge, an interactive marketing firm, announced today that they have been named one of the 50 top interactive ad agencies by BtoB, the magazine for marketing strategists in the business to business space. Abstract Edge, whose mission is applying the fundamental principles of activism, grassroots and cause-based marketing to communication initiatives for not-for profit companies and major brands alike, has also announced new campaigns and redesigns for Clairol Professional, a division of Proctor & Gamble, MyIsraelSource.com, a charity funded by the Andrea and Charles Bronfman Philanthropies, and LiquidNet, an institutional electronic brokerage firm. "We are so proud to join BtoB's top 50 interactive agencies list on behalf of our first-rate team and the work we have done for our clients," said Douglas Stone, CEO of Abstract Edge. "This recognition and our recent new business wins underscore the excitement around and effectiveness of our mission to apply cause-based marketing initiatives to for and not-for profit businesses." MyIsraelSource.com (MIS), a virtual community of Jewish educators dedicated to the education of the community on Israel, has retained Abstract Edge to enhance their site with new community tools, user feedback and a new content management system to allow better restructuring of current content, while also allowing for the uploading of new multimedia content. The redesign launched March 1st.lairol Professional will utilize Abstract Edge's services to launch a redesign of their flagship web property for haircolor professionals, ClairolPro.com. The new branding and design campaign will feature new navigation functionalities and a homepage that supports the Company message: "A Stroke of Color Genius." This theme will include renamed sections and new content to emphasize artistry and color mastery for students and professional stylists and colorists. Among the many technical improvements are an overhauled registration and login process, enhancements to the promotion engine and user survey backend and the expansion of print and tell-a-friend functionalities. LiquidNet, which provides a decentralized Alternative Trading System that allows the world's largest money management institutions to trade extremely large blocks of equities anonymously and with little or no market impact, has brought Abstract Edge on to create a Content Management System for them that integrates with their Intranet. Abstract Edge is also redesigning and developing LiquidNet's Intranet and their Corporate and Member sites, which will also be integrated with their Content Management System. About Abstract Edge Abstract Edge is an interactive marketing firm that applies the fundamentals of online activism, grassroots and cause-based marketing to communication initiatives. AE serves mission-driven companies and national not-for-profit organizations, transforming their customers or constituents into brand or cause advocates. Abstract Edge is a privately held, profitable LLC led by a diverse, experienced group of partners: Doug Stone (CEO), Scott Paley (CTO), Marcel Hirschegger (Creative Director) and Stefany Reed (Vice President). # # #   More Recent Press Releases by this Firm Abstract Edge's Use of Open Source Continues to Attract Mission-Based Organizations    Abstract Edge - 30 June 2003 Abstract Edge Builds US Youth Soccer Destination for 3 Million Members    Abstract Edge - 14 May 2003 Silicon Valley's City Of San Jose Picks Silicon Alley Firm To Capture Substantial Public Arts Program Online And Attract New Artists To The    Abstract Edge - 04 December 2002   Press Releases by Firm Choose Firm 18th Street Design, LLC Abstract Edge AlterCube Anblik Web Design Company Antharia bep Consulting, Inc. blueChrome design, LLC Brand Aid Design Co., LLC BrowserMedia Creative Flavor Inc. Cylogy, Inc. DataArt Endless Graphics Glasfurd & Walker Design Graphics Infusion Graphix Factory Inc. 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