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		Abstract Edge Builds US Youth Soccer Destination for 3 Million Members Abstract Edge From: Abstract Edge Contact: Dan Klores Communications Public Relations/Integrated Marketing Rachel Carr / Michael Paluszek 212.685.4300 For Immediate Release Abstract Edge Builds US Youth Soccer Destination for 3 Million Members Agency Dedicated to Principles of Cause-Based Marketing Enhances Awareness of Youth Soccer, Promotes Sponsor Involvement and Helps Build Membership At www.thesportszone.org May 14, 2003 (New York, NY) ‹ Abstract Edge, an interactive marketing firm, announced today that they have built a completely new membership site for the US Youth Soccer Organization, a nationwide group whose members total over three million youth soccer participants. The site, www.thesportszone.org will launch June 1. Abstract Edge was retained by Octagon, US Youth Soccer's marketing firm to design and develop the site, which will showcase features and functionalities that include 3D games, contests, Q&A, sponsor deals and promotions and useful game information. "We are confident that our use of the fundamental principles of activism and cause-based marketing will be highly effective in expanding the Youth Soccer brand among its enthusiastic core members," said Douglas Stone, CEO of Abstract Edge. "In turn, we expect the site to attract relevant sponsors, as well as expand their membership base." The website, initiated by Octagon, will survey the online membership program among a sample size of 50,000 existing members from four regions in the United States. The members will have access to the site via a unique pin number that will be distributed to them offline at the time of registration. The goal of the exclusive membership site is to increase the awareness and visibility of the US Youth Soccer brand among existing members, to promote sponsor involvement and awareness and to build a more robust member database. The sample survey will span a six-month period at which time Abstract Edge and Octagon will consider more robust site features, as well as expansion of the site's accessibility to all 3+ million players. About Abstract Edge Abstract Edge is an interactive marketing firm that applies the fundamentals of online activism, grassroots and cause-based marketing to communication initiatives. We serve mission-driven organizations, transforming their customers into advocates. Abstract Edge is a privately held, profitable LLC led by a diverse, experienced group of partners: Doug Stone (CEO), Scott Paley (CTO), Marcel Hirschegger (Creative Director) and Stefany Reed (Vice President). # # #   More Recent Press Releases by this Firm Abstract Edge's Use of Open Source Continues to Attract Mission-Based Organizations    Abstract Edge - 30 June 2003 Abstract Edge Joins Top 50 Interactive Ad Agencies On BtoB List    Abstract Edge - 17 March 2003 Silicon Valley's City Of San Jose Picks Silicon Alley Firm To Capture Substantial Public Arts Program Online And Attract New Artists To The    Abstract Edge - 04 December 2002   Press Releases by Firm Choose Firm 18th Street Design, LLC Abstract Edge AlterCube Anblik Web Design Company Antharia bep Consulting, Inc. blueChrome design, LLC Brand Aid Design Co., LLC BrowserMedia Creative Flavor Inc. Cylogy, Inc. DataArt Endless Graphics Glasfurd & Walker Design Graphics Infusion Graphix Factory Inc. HyperDisk Marketing, Inc. Imageworks Studio imagistic JABEYE KL Design Group Lakonic Partners, Inc. MET Design Ms. Hype Web Design Inc. New Tilt Nucent Technologies Palley Advertising Inc. Pixelfanatix RDVO, Inc. Red Door Interactive REMGEO Rhino Internet Solutions Sean Gleeson Synergy Network, Inc. TribeAgency True Matter, LLC Verndale Warbasse Design   Press Releases by Date Choose Month November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 February 2008 January 2008   December 2007 November 2007 September 2007 August 2007 July 2007 May 2007 April 2007   September 2006 August 2006 July 2006 June 2006 April 2006 March 2006 February 2006 January 2006   December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 May 2005 April 2005 March 2005 February 2005 January 2005   November 2004 October 2004 September 2004 August 2004 July 2004 June 2004 May 2004 April 2004 March 2004 February 2004 January 2004   December 2003 November 2003 October 2003 September 2003 August 2003 July 2003 June 2003 May 2003 April 2003 March 2003 February 2003 January 2003   December 2002 November 2002 October 2002 September 2002 August 2002 July 2002 June 2002 May 2002 April 2002 March 2002 February 2002 January 2002   December 2001 November 2001 September 2001 August 2001 January 2001   December 2000 April 2000