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BrowserMedia Launches Website for the American Society of Plastic Surgeons
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For Immediate Release

BrowserMedia Launches Website for the American Society of Plastic Surgeons

Washington, DC, Tuesday, July 22 2003, BrowserMedia (www.browsermedia.com) a Bethesda, MD - based web and software development company, announced today the launch of the American Society of Plastic Surgeons website (www.plasticsurgery.org). Based in Chicago, IL, the ASPS is the world's largest and most influential plastic surgery association, representing more than 5000 member surgeons.

The ASPS approached BrowserMedia with the primary goal of using the Web to increase referrals to their member surgeons. To achieve this goal, BrowserMedia technology consultants performed a comprehensive Website evaluation and recommended a technical course of action that would directly benefit their members. BrowserMedia consultants developed and posted a user survey on the ASPS site and studied web logs to gauge user satisfaction. Consultants spent weeks poring over data, researching competitor websites, and evaluating online marketing initiatives.

Impressed with BrowserMedia's evaluation, the ASPS subsequently hired the company to work side-by-side with their in-house development team to implement a comprehensive, functional solution. BrowserMedia designed and developed the ASPS website from the ground up, employing a sophisticated architecture that logically organizes thousands of pages of content. BrowserMedia developed a "Find a Surgeon" search engine to connect prospective customers with qualified ASPS member surgeons. A Java photo gallery application was created that enables surgeons to upload "before & after" pictures and procedure descriptions through a formatted page. With this system, the ASPS can also create "master" galleries for end-users who wish to quickly peruse the work of ASPS member surgeons. In addition, BrowserMedia successfully integrated the Java functionality with CommonSpot, a Cold Fusion content management system.

About the ASPS:
The American Society of Plastic Surgeons (ASPS) is the largest plastic surgery specialty organization in the world. Founded in l93l, the society is composed of board-certified plastic surgeons who perform cosmetic and reconstructive surgery.

About BrowserMedia:
BrowserMedia builds websites that help your organization run more efficiently. Since 1998 we have leveraged our expertise in the Internet and Information Technology to help more than 150 associations, non-profits, and companies streamline their internal business processes, generate new streams of revenue, and better serve their customers and members.

For more information contact:
David Williams
Vice President,
Business Development
301.656.1144 x160
toll free: 877.468.3769
dwilliams@browsermedia.com

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