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The Firm List
Red Door Interactive Announces New Site for Sharp Systems of America That Takes the Guesswork Out of Purchasing Computer Products Online
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Red Door Interactive View Profile
FOR IMMEDIATE RELEASE

CONTACT:
Hilary McCarthy
Red Door Interactive
pr@reddoor.biz
www.reddoor.biz

Red Door Interactive Announces New Site for Sharp Systems of America That Takes the Guesswork Out of Purchasing Computer Products Online

Sharp Systems of America Web site features easy-to-understand product tables and Web services to keep information current. Companion site also announced for brand new 3D notebook.

San Diego, CA, October 21, 2003 - Red Door Interactive announced today that it has created a new site for Sharp Systems of America at www.sharpsystems.com, containing robust new features that make it easier for consumers and businesses to determine which Sharp products to purchase online; the Internet presence firm also developed a new online destination for Sharpís new 3D notebook, announced only a few days ago, at www.sharp3d.com.

With a new design from Red Door Interactive, uses advanced technologies and Web services to enable consumers and businesses to select the best products from Sharp for their needs. The Product Classifier, created by Red Door Interactive allows visitors to get an instant snapshot on the performance of each product with an easy-to-read rating scale that ranks CPU, hard drive, screen size and other key features from good to best. Tabs on the chart enable viewers to delve into product-specific details, reviews and warranty information.

"Compare Notebooks" and "Compare Monitors" tabs, under product categories, let customers easily weigh features side by side. Visitors drag and drop product icons to a designated area, automatically populating a table enabling them to compare specs, without outside "clutter" from other product details. In both cases, the guesswork, about what makes products different is eliminated, enabling consumers and businesses to make more intelligent purchasing decisions.

Behind the scenes, the new site from Red Door Interactive leverages Web services to continually feed and refresh product specs, as they change, helping to ensure that customers always get the most up-to-date information on the equipment they are considering and enabling Sharp to best maintain this information. Resellers will also be able to take advantage of this feed to update information on their sites.

"At Sharp Systems of America, we like to think of ourselves as leaders in innovation. We looked to Red Door Interactive to go above and beyond and give us an edge in helping customers make informed decisions online. We are pleased with the end result that is both indicative of our innovation and Sharp Systems of Americaís commitment to providing customers with solutions that best fit their needs," said Craig Rittenhouse, VP, Marketing of Sharp Systems of America.

The site also features a clean, more professional design, with a hierarchy that makes it easier for customers to find what they are looking for. Products are sorted by popular features versus product names and numbers. Customers can browse a knowledgebase of technical articles on product details and view featured products and promotions instantly from the home page. Streaming demos, close-ups of the products and tabs to purchase notebooks and monitors direct from Sharp, or find resellers, can be accessed from the product pages.

Sharp Systemsí 3D Notebook, announced only a few days ago, which enables eye-popping 3D images to be viewed with the naked eye via TFT 3D LCD technology, can be purchased on the new site and has its own destination site also announced today by Red Door Interactive at www.Sharp3d.com. The site was designed to appeal to developers and manufacturers, interested in partnering with Sharp in the 3D business, of which over 100 companies are already members.

"Most people are amazed at the capabilities of the Web to improve and enhance everyday processes. At Red Door Interactive, we set out to take Sharp Systems of Americaís objectives and arrive at new ways to use what they already have in place while going a step beyond what others are doing online," said President and Strategy Director Reid Carr. "At Red Door Interactive we make a point to listen to our clients and continually seek out processes to do things better, faster and more cost-efficiently online for the greater business good."

About Red Door Interactive
Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Red Door services include: recommending technology and data flow processes, executing creative, comprehensive Web site design and development and creating online marketing campaigns, wireless Internet technology consulting, Web traffic analysis, search engine promotion, Web site content updates, etc. Clients include Toshiba's Network Products Division, Ensemble Communications, SkinMedica and Alliance Lumber. Find out more about Red Door Interactive at http://www.reddoor.biz.

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