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Tribesoft Engaged to Develop Email Marketing Strategy and Campaign for CHi'ASSO
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TribeAgency View Profile Spotlight
For Immediate Release

Tribesoft Engaged to Develop Email Marketing Strategy and Campaign for CHi'ASSO

Chicago, IL, December 16, 2003 - Tribesoft, a full service marketing solutions agency, announced today that is has been selected by CHiA'SSO to develop an email marketing strategy and accompanying creative for the first quarter of 2004.

CHiA'SSO, (key-AH-so), is one of the premier providers of contemporary lifestyle products for the unique home or upscale office. Their vast inventory includes furniture, textiles, lighting and unique gift ideas as well as home, kitchen and bath accessories. CHiA'SSO markets to the general public via a popular catalog and website.

Tribesoft will be charged with crafting and architecting the email campaign strategy which will delivered via a series of HTML emails. The HTML emails will range in themes and consist of a variety of messaging targets such as holiday offers, new product announcements, seasonal promotions, and loyalty discounts. Tribesoft will work in tandem with key CHiA'SSO stakeholders to create all needed copy and design elements that are consistent with CHiA'SSO brand identity.

"Quality products, professional service and clear customer communication are the three fundamental building blocks for success in the lifestyle products industry," notes Tribesoft CEO, Tony Passero. "Without a doubt, CHiA'SSO delivers on the first two blocks; and we are deeply honored to be selected as the agency to assist in the furthering of the third block by planning, building and deploying this campaign over the course of the first quarter of 2004.

About Tribesoft LLC (www.tribesoft.com):
Tribesoft is a full service, cutting-edge marketing solutions agency that combines strategy, creativity and technology to produce innovative branding, marketing and communications programs. Since its inception in 1996, Tribesoft has created unique and award-winning solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their strategic marketing goals across numerous mediums with exceptional results.

Tribesoft Contacts:
Shannon Kemp
773.227.2200 x227
skemp@tribesoft.com

or Tony Passero
773.227.2200 x231
tpassero@tribesoft.com
 
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