| Tribesoft and ChampionsWorld Score with Launch of Website |
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TribeAgency  |
For Immediate Release
Tribesoft and ChampionsWorld Score with Launch of Website
Chicago, IL, February 11, 2004 - Tribesoft, a full service marketing solutions agency, and ChampionsWorld jointly announced the launch of the organization's official website, championsworld.com.
New Jersey-based ChampionsWorld LLC is widely recognized as a leading global consultant to the international sports and entertainment industry. Through its highly visible position in the marketplace, ChampionsWorld LLC has become the preeminent choice of elite sports brands by providing its clients with unparalleled marketing, merchandising and operating expertise primarily in international football and other sports related events. Having recently completed the staging of the first ChampionsWorld Series, featuring Manchester United's first tour of the United States in more than twenty years, and the 2003 Italian Super Cup, ChampionsWorld had firmly established itself as one of the most significant sports event organizers in North America.
The site, debuted today, as ChampionsWorld announced their early schedule for their 2004 United States tour which will see such prestigious world renowned clubs such as Manchester United and Celtic to take part.
Features found within the site include match recaps, player rosters, game stats, tour schedules and unique streaming video content exclusive to the ChampionsWorld site -- such as highlight goals and post game interviews.
Tribesoft video team will provide continuous visual services through the 2004 tour including post-game interviews and live match photography, which in turn will be used within the new site.
As part of the all-inclusive agreement, Tribesoft developed a suite of dynamic, custom content management tools, which allow ChampionsWorld's marketing and communications personnel to update content on the site in real time.
"The biggest challenge of the ChampionsWorld's Website lies in the time sensitivity of its content," said Tribesoft Technologist Jeremy Margaritondo. "Because soccer coverage in the U.S. on other mediums is so scarce, the web is the main source of information for Soccer fans. From daily press releases to real-time game notes, everything needs to be live on the site in a minutes notice. The need for the timely delivery of this crucial information required us to build a series of real-time administrative tools for the site. The ultimate goal is to give ChampionsWorld's staff members the flexibility to update content directly on the web from anywhere in the world 24 hours a day, 7 days a week."
"Tribesoft's dedicated and creative work allows us to interact with the fans of the teams involved in our tour at a world-class level," said Rich Schneider, Communications Director of ChampionsWorld. "We're excited to debut a new look to our website this year. More than ever, it is our intention to make the site the number one source for information about ChampionsWorld's unique sport event offerings."
"Some of the challenges we faced in the design of the ChampionsWorld's Website involved coming up with a fresh and engaging design that properly compliments the vast amounts of information available on the site," said Tribesoft Creative Director Joseph Kaput. "It is not purely an aesthetic challenge, but an information design challenge, as we wanted to add features within the new version of the site, such as the new dynamic events calendar and streaming goal highlights. We want to excite and entice the new fans to the world's game but also make it relevant and useful for the diehards."
"The many achievements of the historic teams involved in this year's US ChampionsWorld Tour combined with the various teams dedicated worldwide online fan base makes this interactive partnership a perfect fit," states Tony Passero, CEO of Tribesoft. "We are excited to be part of what will likely be one of the most prestigious sporting events of 2004 in the United States."
About Tribesoft LLC (www.tribesoft.com):
Tribesoft is a full service, cutting-edge marketing solutions agency that combines strategy, creativity and technology to produce innovative branding, marketing and communications programs. Since its inception in 1996, Tribesoft has created unique and award-winning solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their strategic marketing goals across numerous mediums with exceptional results.
Tribesoft Contacts:
Shannon Kemp
773.227.2200 x227
skemp@tribesoft.com
or Tony Passero
773.227.2200 x231
tpassero@tribesoft.com |
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