Tribesoft to Further United Nations Message of Peace via Unique Worldwide Campaign TribeAgency For Immediate Release Tribesoft to Further United Nations Message of Peace via Unique Worldwide Campaign Chicago, IL, February 26, 2004 - Tribesoft, a full service marketing solutions agency, announced it has been named agency of record for the United Nation's and FutbolMasters new joint worldwide ambassadorship program titled Futbol4Peace. Tribesoft will handle all internal and external branding for the Futbol4Peace program, which beyond messaging, earmarks 30 countries for the development of WAFUNIF/FutbolMasters "Culture of Peace" multi-centers and recreational facilities. The Futbol4Peace campaign and program was created in support of two Key United Nations' General Assembly Resolutions 53/25 which proclaims the period of 2001 through 2010, as "The International Decade for a Culture of Peace and Non-Violence for the Children of the World" and UN Resolution 56/75 which proclaims "Building a Peaceful and Better World through Sport and the Olympic Ideal". The United Nations General Assembly has recognized the importance of sport in mobilizing young people world wide in the cause of peace, and the marquee and athletes involved in FutbolMasters will act as ambassadors of the program in their respective countries. Tribesoft will be working directly with both the WAFUNIF and FutbolMasters management teams to deliver a wide range of offline and online deliverables including a new campaign identity and online promotional collateral. Commenting on the appointment of Tribesoft, Steve Leighton, Managing Director for FutbolMasters, stated, "We believe Tribesoft's capabilities and their understanding of the sport industry make them a perfect partner for this important United Nations sanctioned campaign. Their past work demonstrates they have a unique combination of strategic insight, outstanding creative product and the ability to execute current and emerging technologies swiftly. That matches up well with our current awareness needs." "We are honored to be working with the team at I WAFUNIF/FutbolMasters," noted Tony Passero, CEO of Tribesoft. "The United Nations has a very important initiative that we need to articulate to the 30 countries involved in the program. The program's management team and the celebrated athletes involved will be relaying on us to provide them with a very clear understanding of how to go about continuing their efforts." "We look forward to continuing the United Nations message of peace and non-violence through unique and innovative awareness and marketing strategies," stated Tribesoft Vice President, Shannon Kemp. "It is a great reward to be called upon by WAFUNIF/FutbolMasters to further their efforts in serving society. " Formed in 1999 by World Cup legends Carlos Alberto, Eusebio, Teofilo Cubillas and Elias Figueroa, FutbolMasters launched globally in 2000 with Stephen Leighton as managing director. FutbolMasters has grown rapidly to become the premiere global ambassadorship for "The Beautiful Game" representing and creating opportunities for over 100 of the soccer world's greatest icons via a wide array of services for teams, athletes, federations, rights owners, corporations and organizations About Tribesoft (www.tribesoft.com): Tribesoft is a full service, cutting-edge agency that combines strategy, creativity and technology to provide branding, marketing and communications solutions. Since it's inception, Tribesoft, has created unique solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their advertising, marketing, business-to-business, brand, consumer and strategic goals across numerous mediums with exceptional results. Tribesoft is an award-winning pioneer in the fields of branding, marketing and communications, working with their clients to achieve, create, invent and deliver scalable, reliable digital and traditional solutions on time and on budget. Tribesoft and the Tribesoft Tipi logo are registered trademarks of Tribesoft LLC, or its subsidiaries in the United States and in other countries. All other names and trademarks are the properties of their respective owners. Tribesoft Media Contact: Tony Passero 773.227.2200 x231 tpassero@tribesoft.com   More Recent Press Releases by this Firm National Council of State Boards of Nursing Launches New Learning Extension Website Designed by Tribesoft    TribeAgency - 03 September 2004 Stericycle Selects Tribesoft for Search Engine Optimization    TribeAgency - 01 September 2004 Tribesoft Engaged to Deliver Website for IntelligentHire    TribeAgency - 20 August 2004 Full List >>   Press Releases by Firm Choose Firm 18th Street Design, LLC Abstract Edge AlterCube Anblik Web Design Company Antharia bep Consulting, Inc. blueChrome design, LLC Brand Aid Design Co., LLC BrowserMedia Creative Flavor Inc. Cylogy, Inc. DataArt Endless Graphics Glasfurd & Walker Design Graphics Infusion Graphix Factory Inc. HyperDisk Marketing, Inc. Imageworks Studio imagistic JABEYE KL Design Group Lakonic Partners, Inc. MET Design Ms. Hype Web Design Inc. New Tilt Nucent Technologies Palley Advertising Inc. Pixelfanatix RDVO, Inc. 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