| Rhino Internet Solutions Works Hard and Plays Hard: Happy April Fools' Day! |
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Rhino Internet Solutions  |
For Immediate Release
Rhino Internet Solutions Works Hard and Plays Hard: Happy April Fools' Day!
Phoenix - April 1, 2004 - Clients or casual surfers visiting the Rhino Internet Solutions (Rhino) website (www.rhinointernet.com) today will find themselves treated to the Rhino version of an April Fool's joke: the Web site, which includes rotating images of all the Rhino staff (or 'Rhinos' as they refer to themselves), has been, well, modified. On this April Fool's Day 2004, mustaches grace the faces of every Rhino on the site - even the ladies: large handlebar mustaches, neatly clipped Charlie Chaplin versions, a few sideburns, and even some Groucho-Marx-style eyebrows. Hardly the appropriate image for one of the oldest interactive companies in the Phoenix area? Exactly the right image, say the Rhinos.
Of course, this isn't the only time that Rhino's sense of humor spills over onto the pages of their site. If there's a reason to celebrate, they do. On St Patrick's Day the site's backgrounds were tinted Kelly green; birthday Rhinos are featured on the home page, wearing graphically enhanced, color-treated 'birthday glasses'. And it's not just the Web site, either. A glimpse into Rhino's office culture reveals knock-down lunchtime video game tourneys, maps of Middle Earth, and the occasional visiting dog. Silly? Maybe. Fun? Definitely. In fact, Rhino's continuing success after 10 years in the ephemeral dot.com industry is probably due in no small part to the slightly irreverent, highly creative atmosphere that pervades the entire Rhino culture. Make no mistake: Rhinos work hard. Their outstanding longevity in the short-lived interactive industry, not to mention an impressive client list, is a testament to their work ethic. But the sense of fun that pervades the Rhino culture is unmistakable.
Like search engine giant Google, Rhino encourages employees to enjoy themselves while still focusing on excellence and success. "The Interactive industry is fast-paced, and tends to be deadline-oriented;" states Gordon Ogden, COO (today sporting a Wyatt Earp-inspired handlebar) that can lead to some stress. We want our employees to enjoy coming to work, and we also want to encourage them to think creatively. We like to think that our longevity and success in the business are due in a large part to the fact that our employees enjoy being here. We're serious about our work. But we're just as serious about having fun."
About Rhino Internet Solutions
Rhino Internet Solutions, Inc. (www.rhinointernet.com) is an interactive marketing and Web development agency that specializes in using technology to create solutions for their clients, rather than just applications. Rhino specializes in working with companies that are in need of strategic planning, superior user experience design, measurable marketing and advertising activities, and efficient e-business performance. Founded in 1994, Rhino focuses on improving their clients' businesses by producing award-winning Internet-driven solutions, rather than just Web sites, that solve specific business problems and ultimately increase efficiencies, drive results, and generate business. Rhino clients include America West Airlines, Arizona Diamondbacks, Arizona Community Foundation, Arizona Opera, EaglePicher, Fairy Tale Brownies, PhelpsDodge, Pulte/DelWebb, Richmond American Homes, Snell&Wilmer, Three Five Systems, Virginia G. Piper Charitable Trust, and VistaCare.
Media Contact:
Amanda Vega, Director of Marketing, Rhino Internet Solutions
(480) 850-2238
amanda@rhinointernet.com
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