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Tribesoft to Partner with BoasbergWheeler Communications to Develop Shrek Game for Twinkie Website
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For Immediate Release

Tribesoft to Partner with BoasbergWheeler Communications to Develop Shrek Game for Twinkie Website

Tribesoft, a full-service marketing solutions agency, announces it will work in tandem with BoasbergWheeler Communications to create a co-branded micro-site featuring a Shrek game for the Hostess Twinkie Website.

In November 2004, Twinkies will have a new twist. The ever-popular golden sponge cake will have a Shrek Ogre Green filling. This special Twinkie promotion will help publicize the DVD/VHS release of Shrek 2 this fall.

Tribesoft is charged with the design and development of a unique, multi-level interactive game and supporting micro-site starring Shrek, using Flash and Active Server Page Technology.

Aimed toward children ranging from age 7 to 13, the target date for the unveiling of the game is November 15th. Consumers will be exposed to the micro-site via Hostess TV ads, kids print, online promotions, in-store merchandise, and specially marked boxes of Twinkies.

"We are pleased that BoasbergWheeler has selected Tribesoft for this project," said Tribesoft CEO, Tony Passero. "This gives our creative staff a great opportunity to reach out and entertain the youth market as Twinkie and Shrek are both iconic and universally admired brands."

Hostess Twinkies were born in 1930 and are one of this country's favorite snacks. More than 500 million Twinkies are produced each year.

DreamWorks studios debuted Shrek in 2001. The movie earned an Academy Award for the Best Animated Feature. Shrek 2 hit the big screen in May 2004 furthering the position of the big, green ogre, Shrek to steal the hearts of movie goers everywhere.

BoasbergWheeler Communications is a full-service communications agency based in Kansas City, Missouri. BoasbergWheeler clients have products or services in national or regional distribution. BoasbergWheeler offers a wide variety of services, with media relations at the top of the list.

Tribesoft Media Contact:
Tony Passero
773.227.2200 x231
tpassero@tribesoft.com
 
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