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Tribesoft Announces Design and Development of Earth's Balance Website and E-Commerce Solution
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For Immediate Release

Tribesoft Announces Design and Development of Earth's Balance Website and E-Commerce Solution

Tribesoft, a full-service marketing solutions agency, announced today that Earth's Balance has engaged the agency to redesign its Website and provide them with a full e-commerce solution.

Tribesoft will provide strategic consulting, architecture services, interface design and development services for the new site. The objective of communicating Earth's Balance's product offerings to various target audiences will be achieved by developing a new user-friendly navigation scheme and compelling site design that supports and advances the current Earth's Balance market image.

Visitors to the new site will be able to place direct orders through a full e-commerce solution to open with the launch of the new site, which is targeted to be complete at end of the third quarter of 2004.

As part of the all-inclusive agreement, Tribesoft will develop a suite of dynamic, custom content management tools which will allow Earth's Balance's marketing and communications personnel to update content on the site in real-time. The site will bring together a large amount of content and information and will be 100 percent database-driven, fully powered by Tribesoft's proprietary content management system software suite, Webineer.

"Earth's Balance is looking to enhance their image in support of their groundbreaking product offerings," stated Shannon Kemp, Tribesoft CFO. "The new site will reflect the new identity of the company and allow users of their extensive product line to order directly from their site."

"We are very enthusiastic about working with the Tribesoft team", stated Leo Malantis, CEO of Earth's Balance, "They have proven to be a strong partner on our path to success and we are confident they will build an excellent presence for our online property."

Earth's Balance specializes in all-natural and organic lawn care, animal and health products. The company prides itself on making the world more environmentally healthy, with products that are safe for both pets and children.

Tribesoft Media Contact:
Tony Passero
773.227.2200 x231
tpassero@tribesoft.com
 
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