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CHiA'SSO to Boost Online Traffic with Tribesoft's Search Engine Optimization Program
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For Immediate Release

CHiA'SSO to Boost Online Traffic with Tribesoft's Search Engine Optimization Program

Tribesoft, a full-service marketing solutions agency, announced today that they have completed a Search Engine Optimization plan for CHiA'SSO in order to increase search engine results for CHiA'SSO products and boost online traffic.

CHiA'SSO, (key-AH-so), is a premier provider of contemporary lifestyle products for the home. Their inventory includes home accessories, gift items and furniture. Originally a retail chain of stores based in Chicago, IL, CHiA'SSO has begun to focus more on their catalog and Web-based businesses and eliminate their retail division.

Traffic to the CHiA'SSO site has been steady in the past, however, they were looking to significantly increase Website purchasing activity by driving targeted leads based on search engine keyword searches.

Both Strategists and Technologists from Tribesoft met with the CHiA'SSO team to break down the objectives for this project. Once those goals were determined, Tribesoft's Technology team built a Link and Level document for CHiA'SSO's current Website as well as consulted on best practices for optimizing META information for all of the various types search engines.

Once this process was completed, Tribesoft began to build HTML pages to host the META data (search key words and META tags) because CHiA'SSO's Website was dynamically driven from a database. This way, search engines are more likely to find and categorize the information found on those HTML pages.

"Because of our solid partnership with CHiA'SSO, it has been an easy process to aid in increasing customer activity with Search Engine Optimization," said Joseph Kaput, Tribesoft Creative Director. "They called upon us for help, we executed with efficiency and are now looking forward to a surge in traffic, sales and measurable results".

Tribesoft Media Contact:
Tony Passero
773.227.2200 x231
tpassero@tribesoft.com
 
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